OUTDOOR ELEMENTS: “CREATE HOME”

OVERVIEW

CREATE HOME is a series of branded videos and visuals featuring OUTDOOR ELEMENTS vision and products. Products and installations can greatly enhance any outdoor space, and with careful design and skilled craftsman you can create a space to gather and create lasting memories. Our goal is to highlight OUTDOOR ELEMENTS design processes, in-house manufacturing, and their ready-to-order products in use in incredible yard spaces. Most importantly, we want to make sure the viewer understands that Outdoor Elements has a huge variety of unique quality products to choose from on top of doing custom jobs and installs.

VISUAL STYLE

One of OUTDOOR ELEMENTS key ingredients is their people. We’ll see designers as well as craftsman in artfully shot documentary-style because creating things is where it all starts. Bold designs, either custom or ready-to-ship are bought to life with many careful steps. We’ll see Plans, Digital/CAD processes, metal and sparks, large products and small - all filmed with digital cinema cameras and large prime glass lenses. Shots will be a mixture of hand-held camera moves to translate the meaning of purpose and energy.

We’ll see fine home outdoor spaces furnished with OE products; smores at dusk, families together, and relaxing enjoyment. The backyard scenes will feature some stable camera moves and pans, to suggest that a magazine worthy yard is closer to reach than you think. Underneath the beautiful moments and authentic scenes, will have high quality music and professional voice-over to lead us though the visuals and establish the message with quality. When products are featured, they will be properly staged, showcasing their design and function as a focal point thats creating the mood for each scene.

Some examples of artful lifestyle shots with professional scripted Voice-over:

PROJECT SCOPE: 5 VIDEOS + STILLS

We’ll focus our capture around the 4 main products that Outdoor Elements features: Planters, Fire pits, Water Features & Outdoor Kitchen . Each visual story will be edited into a short vignette, highlighting a key area of Outdoor Elements process, and end with a payoff shot of the product or design. These videos are short and made to get the point across in a short amount of time so we’ll have to know what key points really need to be said to capture our target audience. Last, our 5th video will use all the footage combined into a longer “Hero” video. This will live on the website and it will hit all 4 products in both lifestyle setting and pretty stand alone shots with VO throughout the entire video.

Vignette 1 (planters) (:10-:20)

This would highlight the fabrication process that showcases the products and the work that goes into everything for the Planters. During filming, we’ll record audio for natural atmospheric sounds, and get a few words from Justin to capture him speaking about all the work and hands that go into each product. We’ll then showcase these products in both a lifestyle atmosphere and pretty solo shots in the yard.

Vignette 2 (Water features) (:10-:20)

We’ll capture words from Justin about OE Water Features. He’ll touch on Design, fabrication and what makes them special. We’ll then showcase these products in both a lifestyle atmosphere and pretty solo shots in the yard.

Vignette 3 (Fire pits) (:10-:20)

Voiceover from Justin about OE Fire Pits. He’ll touch on Design, fabrication and what makes them special. We’ll then showcase these products in both a lifestyle atmosphere and pretty solo shots in the yard.

Vignette 4 (Outdoor Kitchens) (:10-:20)

Same as the rest of the vignette’s. We’ll capture words from Justin on what goes into OE Outdoor Kitchens. Details from start to finish. Design, fabrication to installation.

FLAGSHIP “Hero” VIDEO/COMMERCIAL(:60-90)

THIS VIDEO WILL LIVE ON A WEBSITE, and combine the people/places from the above vignettes. The message will be driven with words from Justin’s interview. This spot will be the entire visual story behind Outdoor Elements ability to create an atmosphere for your home and family.

High-quality STill photography

We’re creating moments on film, so we’ll arrange a stills photographer to join in to capture moments for marketing/ad use. These photos won’t feel like “behind the scenes” photography. Instead each photo will be staged out and properly lit so they can be used for web advertising and social media.

FILMING PROCESS

CREATIVE:

Script writing steps with Outdoor Elements approval. Scene layout and product priorities determined

PRE-PRODUCTION:

Locations determined with help of OE. 1 day of scouting for backyards & all OE locations. Shot lists, schedule, and coordinating all crew and on-camera persons

SHOOT DAYS

3 days shoot for scenes at OE design, manufacturing and 3 properties.

EDITING & POST PRODUCTION

40 hours of edit, with rough cut feedback & approval before any final changes. Color grading, music, Voice Over, and final audio pass. Deliverables prepared in appropriate file types for web and marketing use.

PRICING

These estimates based on the creative outline above, but as approved scripts, locations and talent needs are established a more detailed budget can be determined.

Creative Direction - $2000

Creative concept and scene styling through pre-production meeting, phone calls & emails. Overseeing and managing through complete production. Also covers script writing for the voiceover.

Director, Camera DP, Lighting & Gripo and photographer rates - $6000

1 day filming/photography fabrication process and interview with Justin

2 days of filming/photography backyard event with families

Camera Equipment Rental- $2000

Canon C500 Mark ii & Canon C70 all with cinema lenses, Camera stabilizer, drone, all necessary audio equipment.

Post Production - $4000

40 hours of editing time

10 hours of photo editing

ABOUT US

Colby Shelton:

Camera/DP/Editor - 7+ years. Documentary, Commercial, Non-Scripted TV

Rich Patch:

Producer/Camera/Director - 15+ years. Documentary, Commercial, Non-Scripted TV